Swift Serve
Challenge
Explore and research topics through established design processes with the goal of selecting a focus. Develop an understanding of an area of interest by formulating a proposal, research and prototype.
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Marlee Finch (Independent Project)
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UX (User Experience)
UI (User Interface)
User Research
Problem Definition
Why do people go out to restaurants? While most people enjoy dinners at home, the real reason for leaving the house is to experience something new. This product would create a better bridge between server and user and decrease the stress for both parties. There have always been countless awkward or unpleasant service encounters for customers, we want to better help the customer receive better service, but also help the server provide that service.
Opportunity
The industry is due for a change. This proposed solution will improve the wellness of service industry workers and create a more positive work environment. For customers, it’ll also create a better experience and simplify the parts that are unnecessarily frustrating.
Solution
Swift Serve is an application that is similar to existing POS software. It pairs with a physical light that would be attached to a table and gives users an interactive experience.
The application controls the light as well as other features for users.
User Needs
Servers need a way to keep track of multiple tables so that they can focus on enhancing the service they provide.
Customers need a way to signal their server so that they get the item /service they need.
Stage 1
Primary Research
User Consultation - A key factor in my research was asking questions to assess previous user experiences. I used a card sort to detect possible problem spaces at the beginning for me to work within. Then I needed to get feedback on the ideation stage The important part to think about when designing for this problem space, was there were a lot of different angles and perspectives. You had to think of both the customer, server and owner. All who would be considered users of the product.
Prototyping - Simulating an environment and product that is yet to exist is challenging. I think in future I will potentially build a model through Unity so that users could demo walking through the space. A smaller step is creating a virtual demo for users to try my product idea.
Secondary Research
Business Case - Evaluate competitors and existing technology that exists within the problem space.
Stakeholder Map
Existing Data - Gather existing resources, and information for the project.
Target Users
Customers
Employees
Business Owners
Stage 2
Discover
User Test #1 - A key factor in my research was asking questions to assess previous user experiences. I used a card sort to detect possible problem spaces at the beginning for me to work within. Then I needed to get feedback on the ideation stage The important part to think about when designing for this problem space, was there were a lot of different angles and perspectives. You had to think of both the customer, server and owner. All who would be considered users of the product.
Prototyping - Simulating an environment and product that is yet to exist is challenging. I think in future I will potentially build a model through Unity so that users could demo walking through the space. A smaller step is creating a virtual demo for users to try my product idea.
Discover
User Test #1 Findings: Cardboard Prototype tested
customer service jobs aren't considered "real jobs"
stressful environment
customers cause stress points for servers
User Test #2 Findings: Birthday cake v1 - Figma
Too many button options at once
Unclear what some do
How do you differentiate between app and restaurant
Final Prototype
